I DO THINGS LIKE
People only do thing because they get paid. It's just really sad.
Since 1998, I’ve been getting involved with on various motion graphic projects. Here is the project collection.
Making characters breathing is my favorite. Frame by frame work is total boredom but it gets excited when merged into one.
Capturing an image changes the past moment into a eternal scene. The most joyful thing among our inventions.
Writing books is another project that I have done since 2009.
fun, creative, & enthusiastic
I grew up with pens & sketchbooks. During my childhood, I loved to draw faces of people around me. It was only because I can make them happy by doing this. I believe that any type of visual art should know how to entertain people. Art can stand only if it can make us smile. It does not mean it should be humorous. It means it should include appreciating aspects that make people pay attention to it.
things I've been working on
Jinga is a NY based food company, well known as Korean side dishes. This commercial is for tteok, Korea’s famous lunar New Year food. This commercial was inspired by Geico’s recent commercial series called ‘You didn’t contact Geico because’. Flat UI, vivid color shemes, and simple layout are trendy style for commercials, especially web-based[…]
This video commercial is composed by 2 different products, bibimbap and japchae, both are popular Korean food packed into frozen, ready to serve foods. Through this project, the microwave oven was depicted as a portal that bring people into a fancy Korean restaurant. Produced by H Studio Client: Grand BK Creative Director: Chanjai Park Editor:[…]
This project was the first collaboration with 3D Animator Taewoo Kim, who joined our team a couple months ago. The basic structure was inspired by cosmetic commercials such as particles around the product, colorful but simple backgrounds, and color variations. Produced by H Studio Client: Grand BK Creative Director: Chanjai Park Editor:[…]
This is an upcoming Hmart’s weekly sale campaign, called Fruit and Vegetables of the Spring. I’ve come with scaling effects on each fruit and veggie, but instead of scale parameters, I tried something unusual scaling, which is puppet tool. Produced by H Studio Client: Hmart Creative Director: Jieun Lee Creative Director: Chanjai Park[…]
Recently, I began to learn Cinema 4D, in order to expand ways of embodying in visual design. One of my first projects was beloved(except me) Starbucks tumbler, which I got from one of my ex-coworker. modeling mapping image, created with its logo, subtle paper texture, and my handwriting final product